Passion, drive and personal resilience are crucial when building a business but so are the more day-to-day elements such as operations, marketing and logistics. Not every business owner will have the right knowledge in those areas, so you need to get the right people on board.
“I don’t need to be the smartest person in the room,” says Wycliffe. “As long as I have the vision and can help drive that vision then I don’t need to be the marketing or the accountancy expert, I can bring in the right people for those jobs.”
For some elements of the business, it might be worth considering outsourcing, suggests Ama.
“We source all the raw ingredients ourselves and that can be a headache,” she says. “If you’re starting a business, do everything you can to get the operational elements – the logistics and supply chain - lined up and in your favour. If that’s not possible, I would say try and outsource as much as possible from the beginning and then focus on doubling down on building a great brand.”