AI in Action: HR4 Business

Find out how AI is helping HR4 Business stay ahead in a rapidly shifting job market, delivering tailored, compliant support for every client.

Microsoft have been hitting the road to meet inspiring entrepreneurs to showcase how easy to use AI tools like Microsoft Copilot can make a real, positive impact — no tech speak, just practical solutions.

Hear from one of those businesses, HR4 Business. This Norfolk based consultancy guides employers through the HR maze. Stuart Ridout, Microsoft AI Innovation Strategist, helps founder Samantha use AI to flag policy risks, simulate interview scenarios, and personalise guidance as each organisation’s needs evolve. Click below to watch their story.

Created by Microsoft in partnership with HSBC UK.