AI in action. Real stories. Real results.

Find out how AI is helping Black Shuck streamline tasks, supercharge creativity, and focus on what matters most.

Microsoft have been hitting the road to meet inspiring entrepreneurs to showcase how easy-to-use AI tools like Microsoft Copilot can make a real, positive impact — no tech speak, just practical solutions.

Hear from one of those businesses — HSBC customer, Black Shuck. Black Shuck are a Norfolk distillery rooted in family and folklore use AI to innovate without losing its essence. Stuart Ridout, Microsoft AI Innovation Strategist, helps owners Patrick and Sarah Saunders explore how AI can generate tasting notes, forecast demand and bring their folklore-inspired products to new audiences. Click below to watch their story

Created by Microsoft in partnership with HSBC UK.