AI in Action: Beers of Europe

Find out how AI is helping Beers of Europe turn one of the UK’s largest beer selections into a perfectly curated experience for every shopper.

Microsoft have been hitting the road to meet inspiring entrepreneurs to showcase how easy to use AI tools like Microsoft Copilot can make a real, positive impact — no tech speak, just practical solutions.

Hear from one of those businesses, Beers of Europe. From Belgian Trappists to local craft brews, their Norfolk warehouse stocks more than 2,000 varieties. Stuart Ridout, Microsoft AI Innovation Strategist, guides Amanda in using AI to uncover customer trends, suggest ideal pairings, and transform raw inventory data into insight driven recommendations. Click below to watch their story.

Created by Microsoft in partnership with HSBC UK.