AI in Action: Pure Class Vintage

Find out how AI is helping Pure Class Vintage boost online visibility, streamline content creation, and match unique finds with the customers who will treasure them most.

Microsoft have been hitting the road to meet inspiring entrepreneurs to showcase how easy to use AI tools like Microsoft Copilot can make a real, positive impact — no tech speak, just practical solutions.

Hear from one of those businesses, Pure Class Vintage. Based in Norfolk, this boutique brings curated retro fashion to life. Stuart Ridout, Microsoft AI Innovation Strategist, shows owner Claire how AI can enhance product listings, automate engaging copy, and target the right audiences across multiple channels. Click below to watch their story.

Created by Microsoft in partnership with HSBC UK.