Explore AI and digital adoption strategies. Understand how to develop them for your small business and start-up.

AI and digital adoption
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AI in Action: Real stories, real results
- Episode 1: Pure Class Vintage
- Episode 2: Black Shuck
- Episode 3: HR4 Business
- Episode 4: Beers of Europe

AI in Action: Pure Class Vintage
Find out how AI is helping Pure Class Vintage boost online visibility, streamline content creation, and match unique finds with the customers who will treasure them most.

AI in Action: Black Shuck
Our partner Microsoft helped HSBC customer Black Shuck understand how AI could help them streamline tasks, supercharge creativity, and focus on what matters most.

AI in Action: HR4 for Business
Find out how AI is helping HR4 Business stay ahead in a rapidly shifting job market, delivering tailored, compliant support for every client.

AI in Action: Beers of Europe
Find out how AI is helping Beers of Europe turn one of the UK’s largest beer selections into a perfectly curated experience for every shopper.

Generative artificial intelligence (AI)
Artificial intelligence (AI) is technology that allows computers to perform tasks and make decisions like a human. AI tools make these decisions by learning and analysing large amounts of data to look for patterns and make predictions.
