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How to build a more sustainable business

How can AI supercharge your scale-up?
Everyone's talking about the power of AI, but many businesses struggle to implement it into day-to-day operations. As part of a recent WIRED Trailblazer's initiative, we explore practical tips for integrating AI solutions from the ground up while measuring and safeguarding its productivity impact.
Illustrations by Fabio Buonocore

How to level up in a downturn
Growing a business in a turbulent economic environment is tough but the ability to adapt rapidly to market conditions can give smaller businesses an edge. But how else can they thrive in today’s environment? As part of the WIRED Trailblazers initiative, successful business leaders share their lessons on growing in challenging times.

Lessons for the journey
In partnership with WIRED, we brought together over 80 small business entrepreneurs to discuss their scale up journeys and to hear from the founders of larger sized businesses who shared their insights, knowledge and reflections on what they wish they had known when scaling. Find out what they had to say.

Building personal resilience
Leading a business can be an emotional rollercoaster, so how can you build the personal resilience needed to enjoy the ride? Drawing on their own experiences, the WIRED Trailblazers share six lessons on building resilience, from prioritising mental fitness to celebrating the wins and finding trusted mentors.
Illustrations by Fabio Buonocore

How to build a tough team for tough times
Happy and motivated teams are the lifeblood of any business, but how do you get this right? From focusing on values to the importance of communication and embracing failure, the WIRED Trailblazers share three strategies to help your team succeed in challenging times.
Illustrations by Fabio Buonocore

How to think like a WIRED Trailblazer
Our 75 Trailblazers, chosen from five UK regions, aim to solve a clear and compelling need, from improving data connectivity, cybersecurity and access to healthcare, to tackling global food shortages and climate change. All are stand-out examples of how to grow while having a positive impact on the world. In this article we explore the "power of the forgotten middle" and 5 ways you can start to think like a WIRED Trailblazer.
Illustrations by Fabio Buonocore
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Disclaimer:
Today we finance a number of industries that significantly contribute to greenhouse gas emissions. We have a strategy to help our customers to reduce their emissions and to reduce our own. For more information visit www.hsbc.com/sustainability
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