Selected Filters: Running a business
Knowing your market, and the trends in your sector, is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.
Direct mail and email can allow you to successfully reach large numbers of potential customers cost effectively. Email offers immediacy and is low cost, while well-designed direct mail can really stand out.
Keywords are the words and phrases that people type into search engines to find the product, service or information they're looking for. Using the right ones can ensure your website is listed as near as possible to the top of relevant search results. Here's how to choose the right keywords.
Ever since its first day of trading in 2011, Magic Rock Brewing’s craft beers have enjoyed high demand. With the business poised for mainstream success, founder Richard Burhouse reflects on the milestones in the company’s rapid growth.
Magic Rock Brewing’s distinctive beers were in high demand from the company’s humble beginnings in a Huddersfield outbuilding. Eight years on, the company produces 2.7 million pints a year and has supermarket deals in its sights. Its founder reflects on the early factors in its success.
For brands, it’s a handy ‘third way’ to expand. For budding businesspeople, it’s a relatively low-risk option. So why does franchising still lurk under the radar?
A new breed of franchise operators is emerging in the UK – and many have ambitions that go beyond running a single outlet.
People are your company’s strongest asset. So how do you make sure they’re not also your weakest link when it comes to cybersecurity? Ultimately it comes down to training and communication.
Outdoor gear specialists Alpkit plan to take on 40 people over the next three years. A bold move in uncertain times? Not according to chief executive David Hanney, whose enthusiasm for the company is just one of the ingredients that helps them recruit and retain talent.
Is it ever possible to have a supply chain that’s both cost-efficient and resilient to change and disruption?
How you will source supplies for your business, and distribute your products, are among the hot topics of Brexit. But, whatever the outcome, businesses of all sizes absolutely should be focusing on making themselves as agile as possible.
Many of the UK’s largest businesses, and its most critical industries, are highly integrated with Europe. So, how might Brexit affect the biggest players – and what will be the effects on those further down the supply chain?