Knowing your market, and the trends in your sector, is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.
Direct mail and email can allow you to successfully reach large numbers of potential customers cost effectively. Email offers immediacy and is low cost, while well-designed direct mail can really stand out.
Keywords are the words and phrases that people type into search engines to find the product, service or information they're looking for. Using the right ones can ensure your website is listed as near as possible to the top of relevant search results. Here's how to choose the right keywords.
Magic Rock Brewing’s distinctive beers were in high demand from the company’s humble beginnings in a Huddersfield outbuilding. Eight years on, the company produces 2.7 million pints a year and has supermarket deals in its sights. Its founder reflects on the early factors in its success.
Ever since its first day of trading in 2011, Magic Rock Brewing’s craft beers have enjoyed high demand. With the business poised for mainstream success, founder Richard Burhouse reflects on the milestones in the company’s rapid growth.
Will German kebabs, Arabian coffee and a French wine store be a hit with UK consumers? Only if brands can find the right franchisees to help them bridge the culture gap.
In light of Brexit, many businesses will be taking stock of the potential risks ahead – but now is also the time to consider the options you have to drive growth through new markets, products or strategies.
In just three years, REDFITS has grown from a start up to become a global company with a multimillion-pound turnover. So, how is the young team preparing for 2019 with the uncertainties of Brexit on the horizon?
Expanding into overseas markets can offer exciting growth prospects. But marketing and selling overseas is a demanding undertaking.
Social media allows even the smallest business to interact with the wider world. Social media allows you to create a dynamic online presence and establish a dialogue with a wide audience - including existing customers, new prospects, your competitors and suppliers.