Keeping accurate financial records is a legal requirement that enables the production of end-of-year accounts and tax returns. Well-organised, up-to-date and accurate financial records are essential for sales and cash flow analysis, credit management and stock control.
Direct mail and email can allow you to successfully reach large numbers of potential customers cost effectively. Email offers immediacy and is low cost, while well-designed direct mail can really stand out.
To keep ahead of your competitors, you need to keep a close eye on your product line and, where appropriate, develop new and upgraded products to bring to market. Use this checklist to help to develop new products, from coming up with new ideas to setting budgets, deciding on product specification and prototyping.
Keywords are the words and phrases that people type into search engines to find the product, service or information they're looking for. Using the right ones can ensure your website is listed as near as possible to the top of relevant search results. Here's how to choose the right keywords.
Knowing your market, and the trends in your sector, is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.
Your business plan outlines what your business does and what you are trying to achieve. It explains what the market opportunity is, what makes your business special and how you will make it a success.
Ever since its first day of trading in 2011, Magic Rock Brewing’s craft beers have enjoyed high demand. With the business poised for mainstream success, founder Richard Burhouse reflects on the milestones in the company’s rapid growth.
Magic Rock Brewing’s distinctive beers were in high demand from the company’s humble beginnings in a Huddersfield outbuilding. Eight years on, the company produces 2.7 million pints a year and has supermarket deals in its sights. Its founder reflects on the early factors in its success.
Once, businesses consumed what universities produced. Now the roles are blurring – and the boundaries must be eroded further, argues Joe Marshall of the National Centre for Universities and Business.
Intellectual property isn’t just a concern for inventors. Safeguarding your brand and products is critical – not least for firms seeking markets beyond the EU after Brexit.