It’s not just about finances. Successful enterprises that are also engaged in tackling the issues of our time are adding particular value. That’s why WIRED, in partnership with HSBC UK, has set up the Trailblazer Programme to shine a light on the innovative, mid-sized businesses that are leading the way in delivering positive economic, societal and environmental outcomes.
WIRED’s 75 Trailblazers, chosen from five UK regions, aim to solve a clear and compelling need, from improving data connectivity, cybersecurity and access to healthcare, to tackling global food shortages and climate change. All are stand-out examples of how to grow while having a positive impact on the world.
Now is undoubtedly a challenging time for businesses. Many have been hit hard by fluctuating consumer demand, an increased cost of doing business and difficulty in locating and accessing funding. So, how do the WIRED Trailblazer businesses continue to thrive?
There’s no single answer. These businesses and their entrepreneurial leaders are moving fast, innovating rapidly and relying on well-honed instincts. They all have different stories: many have scaled up rapidly, while some have grown consistently over many decades by staying at the forefront of change. Yet, they do share commonalities. One of which is an imaginative approach to new technology, whether that’s deploying AI and machine learning or advanced manufacturing and robotics.
The 2022 WIRED Trailblazers also share several other defining traits that have driven their success. So, what can you learn from these inspiring businesses?