A podcast is an audio show, usually made up of a series of episodes. Typically, listeners download them from websites to their PC, smartphone or MP3 player. Podcasts continue to have their loyal fans. About 9% of adults in the UK are believed to download podcasts every week, which amounts to about 4.7m people (source: BBC News).
A variety of podcasts are available to people who start, own or manage a small business, and here are the six best podcasts you may want to download.
1. FT Start-up Stories
Author and Financial Times journalist Jonathan Moules speaks to the most qualified start-up experts of all – those who have been there, done it and worn the T-shirt.
A range of entrepreneurs share their insight, while you can also learn about creating a successful brand, building a team, start-up funding, coming up with business ideas, setting prices and balancing the demands of family and business.
2. Enterprise Nation Small Business Sessions
Enterprise Nation “helps people turn their good ideas into great businesses through inspirational events, a supportive community, expert content and a campaigning voice”. Launched in 2016, the Small Business Sessions is a series of podcasts where Enterprise Nation member businesses share their stories and tips.
Broadcaster and radio presenter Emily Chiswell is the host and the first podcast was an interview with Colin Gray, founder of The Podcast Host, who talks about how small businesses themselves can use podcasts to attract customers. Choose from 35 episodes.
3. Start Up Diary
Adam Callow is responsible for the Start Up Diary podcast, of which there are now almost 150 episodes. The podcast promises to allow listeners to “get the inside scoop of what it’s like to build a business from scratch to a ten-person team”. And, we’re told: “It’s not all pretty, but it’s real”.
The podcasts keeps listeners up to date with the progress of real people as they attempt to start and establish their own business (such as Dan from The British Bearded Baby, which sells organic beard oil).
4. The Tim Ferriss Show
According to American Ferriss (author of New York Times bestseller, The 4-Hour Work Week, which explains how to “escape the 9-5, live anywhere and join the new rich”), his podcast “is generally the #1 business podcast on iTunes, and it’s been ranked #1 out of 300,000+ podcasts on many occasions”.
For each episode, he looks at world-class performers from the worlds of sport, investment, business, the art, etc, to shed light on their tactics, tools, habits and routines. Previously, he has interviewed Sir Richard Branson, Arnold Schwarzenegger and more than 200 other well-known figures, to try to gain insight and inspire others.
5. The Small Business Big Marketing Show
Author and speaker Tim Reid hosts Australia and New Zealand’s number one marketing podcast, the Small Business Big Marketing Show, which offers “marketing tips and tricks to help grow your business”. It features interviews with successful business owners and may provide ideas for your own business – even if you aren’t based Down Under.
Reid has already produced more than 300 episodes of his popular podcast, which, he says, has been downloaded in more than 100 countries. According to “Timbo”, the show is “laser-focused on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be”.
6. Seth Godin’s Startup School
New York-born Seth Godin is a former dot-com executive, entrepreneur, thought leader and hugely respected blogger who focuses on starting up and marketing in the digital age. He is the author of 18 books that have been translated into 35 languages.
This series of podcasts is taken from a rare live recording during which Godin guided 30 entrepreneurs through a workshop dedicated to exploring how they can build and run their dream business.
- Listen by visiting art19.com or by downloading from iTunes. They contain a vast treasure trove of insight, whether you’re starting or business or already running one.
iTunes contains a large variety of other podcasts online on managing and marketing a business, so why not take a look?