14 October 2020

Innovation ensures IntelliQA is tomorrow ready

Innovation has always been central to IntelliQA’s operations and this future-looking business has been tomorrow ready for some time. The pandemic has helped the rest of the world catch up with its vision of remote automation and led to strong growth opportunity.


Launched in 2011, IntelliQA initially focused on quality assurance services and jumped straight into the big league with Rolls-Royce as its first customer. “Despite that initial success, we quickly realised that we needed to pick a point of innovation,” says Paul Kaye, CEO of IntelliQA. “Robotics provided that solution, allowing us to offer a full end to end solution to the testing of point of sales technology.”

Spotting its huge potential, the business pushed into the retail market both in the UK and overseas, with the US proving a particularly strong opportunity. In fact, when the pandemic started to lead to lockdown in early 2020, Paul was on a trip around the US, meeting many of the large chains and implementing IntelliQA’s solutions. Like riding before a wave, Paul acted quickly to complete necessary on-site activities before returning to the UK and, he says, that lack of ability to be on-site has proved one of the company’s greatest challenges.

Being a smaller company means that we’re more agile and able to adapt to make the most of new opportunities.

Paul Kaye, CEO, IntelliQA

Adapting to change

“When you undertake on-site implementation, it’s an opportunity to get to know the customer more deeply and to identify new opportunities,” he explains. “However, because that’s not possible now, we’ve had to think a bit more about what we need from the discovery phase, how we present and explain our solutions and how we provide remote support and calibration. Not insurmountable challenges but they did require some thought.”

Paul sees it as a long-term change and the business has adapted to ensure it makes the most of new opportunities. “Previously, the companies we work with were looking solely at speed of execution for competitive advantage,” he says. “Now there’s a realisation that people can’t just go into secure payment labs, so doing things remotely rather than physically is a necessity. Suddenly offering solutions that are remote, secure, fast and accurate become priorities. Whereas before, testing could be outsourced to geographic regions where labour was cheap and people-intensive processes were the norm, now companies are looking to take people out of the equation.”

The transformation driven by the pandemic is revolutionary. “We’re assuming that we’re not going back to that people-dominated, manual world,” says Paul, “and that’s the assumption whether customers are in Bangalore or San Francisco. Companies are building this into their continuity plans and recognising the need to be more agile. Before COVID, it was just the leaders in the sector pushing on automation, but now it’s everyone.”

We see every day as an opportunity and having HSBC as our banking partner has given us the ability to build for the future.

Paul Kaye, CEO, IntelliQA

Leading on innovation

To meet the changing demands of their target market, IntelliQA has also had to adapt. “Companies are talking to us because we have a reputation for innovation,” says Paul. “We’ve had to think differently and more broadly, and we’ve brought new skills into the team to meet the challenges. Being a smaller company means that we’re more agile and able to adapt to make the most of new opportunities. What we bring to the large companies we work with is our ability to innovate and provide game-changing technology, which balances well with their capability for broad delivery.”

Funding from IntelliQA’s long-term banking partner, HSBC, has been instrumental in boosting innovation. “HSBC has put a lot of time into listening and understanding our business, what we’re aiming to do and how best they can support us,” says Paul. “We see every day as an opportunity and having HSBC as our banking partner has given us the ability to build for the future.”

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