Before Magic Rock, Burhouse had created an online business selling beer. His idea was a stockless ‘bottle shop’, where the business would pass consumer orders on to small brewers.
Burhouse invested around £60,000 in the firm, including loans from his father, but it failed to take off. “It was a bit too early to market: there weren’t many businesses following that model at the time,” he says.
However, he has no regrets about the false start, which formed the foundations for Magic Rock itself. “It gave me a lot of insight and contacts in the brewing industry. It was a useful learning process – without that first failure, I wouldn’t be where I am now.”