Bella Zanj holding her cuddly dragon – Zuki.
  • Growing a business
    • Starting Up

Zuki by Bella Zanj: A Hug That Helps

  • Article

How one mum’s sleepless nights sparked the creation of Zuki.

When Tess’s youngest came down with a cold, the long nights that followed were filled with restless tossing, blocked noses, and quiet worry. The usual remedies didn’t feel right for her little one in that moment. What she wanted was something gentle, comforting,  and close by. So, she made it.

That’s how Zuki was born. A soft, cuddly dragon with a hidden pocket for gentle, natural vapour. “I just needed something that would soothe them without me worrying about where it was plugged in or how close they could get,” says Tess.

Shaped like a toy, designed like a hug, Zuki uses a simple cotton pad inside a breathable mesh pouch to hold essential oils (or anything soothing). A quick squeeze releases the scent. No wires. No screens. Just comfort, right where it’s needed.

Tess didn’t start out thinking she’d create a product loved by parents across the country, she just wanted to help her own little one breathe easier. But as more mums and dads heard about Zuki, something clicked. “We’ve had parents' message to say it’s the first full night’s sleep their baby’s had in weeks,” she says. “That’s everything.”

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Building a business while raising a family has its challenges, but support from her bank has made a real difference. “HSBC UK offer free training and events,” says Tess. “That’s been such a big help in learning how to grow Zuki. What to do, what not to stress about, and how to keep moving forward.” Now available online, Zuki comes lovingly packaged and ready to bring calm to bedtime routines everywhere. Parents love that it’s safe, reusable, and made by someone who’s been exactly where they are: tired, hopeful, and trying their best.

Zuki may look like a toy, but it’s something more: a dragon-shaped sigh of relief. For Tess, it’s proof that even the hardest nights can lead to something bright. And for families across the UK, it’s one small comfort that makes a big difference.

With no monthly account fee and free UK digital banking1, we’re helping small businesses like Tess’s do more. Search HSBC Small Business Banking Account to see how we could support yours.

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