- Article

- Growing a business
- Starting Up
Zuki by Bella Zanj: A Hug That Helps
How one mum’s sleepless nights sparked the creation of Zuki.
When Tess’s youngest came down with a cold, the long nights that followed were filled with restless tossing, blocked noses, and quiet worry. The usual remedies didn’t feel right for her little one in that moment. What she wanted was something gentle, comforting, and close by. So, she made it.
That’s how Zuki was born. A soft, cuddly dragon with a hidden pocket for gentle, natural vapour. “I just needed something that would soothe them without me worrying about where it was plugged in or how close they could get,” says Tess.
Shaped like a toy, designed like a hug, Zuki uses a simple cotton pad inside a breathable mesh pouch to hold essential oils (or anything soothing). A quick squeeze releases the scent. No wires. No screens. Just comfort, right where it’s needed.
Tess didn’t start out thinking she’d create a product loved by parents across the country, she just wanted to help her own little one breathe easier. But as more mums and dads heard about Zuki, something clicked. “We’ve had parents' message to say it’s the first full night’s sleep their baby’s had in weeks,” she says. “That’s everything.”
Building a business while raising a family has its challenges, but support from her bank has made a real difference. “HSBC UK offer free training and events,” says Tess. “That’s been such a big help in learning how to grow Zuki. What to do, what not to stress about, and how to keep moving forward.” Now available online, Zuki comes lovingly packaged and ready to bring calm to bedtime routines everywhere. Parents love that it’s safe, reusable, and made by someone who’s been exactly where they are: tired, hopeful, and trying their best.
Zuki may look like a toy, but it’s something more: a dragon-shaped sigh of relief. For Tess, it’s proof that even the hardest nights can lead to something bright. And for families across the UK, it’s one small comfort that makes a big difference.
With no monthly account fee and free UK digital banking1, we’re helping small businesses like Tess’s do more. Search HSBC Small Business Banking Account to see how we could support yours.
Big Support for Small Businesses
Behind every small business is a story worth sharing. Click to read about some of the businesses we're proud to support.

Account is subject to application, eligibility, credit check and T&Cs.
Disclaimers
- Free UK digital banking means day-to-day standard electronic transfers made through Business Internet Banking and HSBC UK Business Banking app are free. Other charges apply e.g. cheques and CHAPS. See Business Price List for details. Subject to application, eligibility, credit check and T&Cs.
- Borrowing is subject to application, eligibility, affordability and credit check. T&Cs, fees, charges and rates apply. For loans, you don’t need to open or maintain an HSBC Business Current Account unless a debenture or fixed charge over book and other debts is required.