Jake & Nayns: A recipe for growth

For brothers Jake and Naynesh Karia, food has always been about more than what’s on the plate. Looking back at how far they’ve come, they reflect on their father arriving in Britain with £50 and a determination to build a better future for his family. Carrying those same values forward and inspired by their mother’s home-cooked dishes, they launched Food Attraction in 1998, before bringing those same bold flavours to the on-the-go market with their sub-brand, Jake & Nayns

“Just as our recipes have been passed down through our family, so have the values that shape our business,” explains Jake. “The same sense of trust, care and togetherness that goes into every recipe is embedded in how we operate. That strong family and team culture has been a big part of our success and continues to shape the business today.”

The Jake and Nayns story

Based in the East Midlands, Jake & Nayns was created to solve a challenge: bringing a range of global cuisines into handheld format. “No one was really making these authentic dishes successfully,” says Nayns. “A lot of market research and testing goes into creating the perfect tastes and textures and I think we were among the people bold enough to have a go.”

How HSBC helped

As demand grew, so did their ambition. Expanding into the on-the-go market meant finding a banking partner that understood the business.

Today, Jake & Nayns products, including its loaded naan breads, are sold in many stores, while the business continues to achieve growth.

In a crowded food industry, Jake & Nayns stands out by staying true to where it all began. Generations of family recipes, a heritage of sharing food and a culture built on trust and togetherness continue to shape the business, bringing authentic flavours to new customers while keeping family at the heart of everything they do.

With no monthly account fee and free UK digital banking¹, see how the Small Business Banking Account could give businesses like yours more room to grow.

Account is subject to application, eligibility, credit check and T&Cs. Fees and charges apply. See Price List.

1. Free UK digital banking means day-to-day standard electronic transfers made through Business Internet Banking and the HSBC UK Business Banking app are free. Other charges apply e.g. cheques and CHAPS. See Business Price List for details.

Food Attraction Ltd previously held a Small Business Banking Account before moving to an Business Banking Account to support its continued growth. Business needs change over time and the right account for your business will depend on your individual circumstances.

This article is based on the experiences of Food Attraction Ltd (company number 08598367) and reflects their views at the time of publication. The experiences described may not be representative of all customers.

Products and services are subject to status, eligibility, and terms and conditions.

2. Borrowing is subject to application, eligibility, affordability and credit check. T&Cs, fees, charges and rates apply.