Put your small business in the spotlight and boost your profile with HSBC UK. Enter the competition for the chance to win Dame Kelly Holmes and Brian O’Driscoll as your brand ambassadors.
About the competition
Across the UK, small businesses are finding it hard to get their names out there. Research shows that many are struggling to promote themselves to new customers and grow their businesses.
That’s why we’ve teamed up with double Olympic gold medallist Dame Kelly Holmes and rugby legend Brian O’Driscoll to launch a nationwide competition giving you the ultimate boost: the chance to win Dame Kelly and Brian as your very own brand ambassadors.
If you win, you’ll join the ambassadors for a one-day filming session in London to create a special video promoting your business.
How to enter the competition & key timings
We are looking for businesses that have a strong story, mission and are making an impact.
The competition is free to enter and entries will be judged by HSBC’s Head of SME Business Banking Tom Wood, Dame Kelly Holmes and Brian O’Driscoll. No purchase or HSBC UK relationship required.Full T&Cs apply.
Step 1
Apply now
Apply by midnight 5 Jan 2026 GMT using the button below to register
Step 2
The winners
Will be informed and invited to filming day w/c 19 January 2026
Step 3
The prize
Will be claimed early February 2026 in London studio
UK based small businesses with fewer than 20 employees, aged 18+ entrant authorised to apply on behalf of the business. Full eligibility in T&C’s here.
If you have any issues accessing this entry form please contact: HSBCSmallBusinessComp@lansons.com
Championing Ambassadors for Small Business Success
Dame Kelly Holmes
One of Britain’s most decorated Olympians and previous business owner of a coffee house, knows what it takes to achieve success through hard work, resilience and self-belief much like the UK’s small businesses.
Brian O’Driscoll
Former captain of Ireland and the British & Irish Lions, is widely regarded as one of the greatest rugby players of all time. Brian works in a wide variety of projects within the corporate world. Despite working within a number of Global companies, he is an avid supporter of all things 'local’.
About the prize
- Three UK small business winners will be invited to an exclusive filming day with Dame Kelly Holmes and Brian O’Driscoll in a London studio to create a video to promote your business.
- The promo video will put your business in the spotlight through a conversation with Kelly and Brian. A unique opportunity to share what makes your business special and promote your services. All content captured will be professionally edited and can be used on your social media channels for a year.
- Your promo video will also be posted on HSBC UK and Dame Kelly Holmes and Brian O’Driscoll’s social media channels to further boost visibility of your business.
- HSBC will cover all reasonable travel & production for the competition (see T&Cs) and will aim to share your story with national and relevant regional media.
