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Your business plan outlines what your business does and what you are trying to achieve. It explains what the market opportunity is, what makes your business special and how you will make it a success.
To keep ahead of your competitors, you need to keep a close eye on your product line and, where appropriate, develop new and upgraded products to bring to market. Use this checklist to help to develop new products, from coming up with new ideas to setting budgets, deciding on product specification and prototyping.
Knowing your market, and the trends in your sector, is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.
Keeping accurate financial records is a legal requirement that enables the production of end-of-year accounts and tax returns. Well-organised, up-to-date and accurate financial records are essential for sales and cash flow analysis, credit management and stock control.
Direct mail and email can allow you to successfully reach large numbers of potential customers cost effectively. Email offers immediacy and is low cost, while well-designed direct mail can really stand out.
Keywords are the words and phrases that people type into search engines to find the product, service or information they're looking for. Using the right ones can ensure your website is listed as near as possible to the top of relevant search results. Here's how to choose the right keywords.
Our helpful checklist will show you the areas to target when you’re trying to understand or reduce business costs.
Expanding into overseas markets can offer exciting growth prospects. But marketing and selling overseas is a demanding undertaking.
If you are considering making your business more environmentally responsible, a variety of grants, loans and government-sponsored initiatives can help you. The support on offer can range from funding towards new energy-efficient equipment to free business advice and awards that you can use to boost your marketing efforts.
Financing is a priority for almost every community organisation. The more money you can raise, the more you can achieve - but competition is fierce for the limited amounts of funding that are available.