Region guide: North America

While emerging markets are providing an increasing draw for UK companies, huge opportunities remain in more traditional trading partners, particularly the US, a market that, with the right support and guidance, can provide substantial rewards.

International Festival for Business 2016

Speak to a trade expert

Call us on

0800 78 31 300

Lines are open from 8.30am to 5.30pm Monday to Friday, excluding public holidays

Textphone: 18001 08457 125 563

Inwha Huh

Regional Head of Global Trade and Receivables Finance North America, HSBC

It boasts a highly skilled workforce, a transparent, stable regulatory environment, strong intellectual property protection, and a reliable judicial system. But with four time zones across 50 states, companies need help to prosper in the US. The US is one of the largest and most dynamic economies in the world. With a population of over 300 million people, the US is a prime destination for investment by foreign companies.

Top tips:

  1. The vast size and geographical diversity of the US gives it a large and vibrant consumer economy that offers a huge variety of goods and services; several states have comparable outputs to smaller European countries.
  2. The US government welcomes foreign direct investment, and many states and local jurisdictions actively compete to attract new business investment through a range of incentives and other support to help businesses set up.
  3. Trade shows are well attended in the US and are therefore an ideal way for British companies to meet representatives, including buyers, suppliers and potential partners before exporting to the USA. Research is key here. UK businesses should ensure they attend the ones that match their industry best.
  4. The US has a very strong service culture so make sure your marketing and website are tweaked to make it easy for American consumers and businesses to buy from you. Therefore, a simple thing such as converting prices into dollars is a must. US tech firms are enjoying rapid growth and may offer investment opportunities. In 2015, North America's 500 fastest-growing tech companies were featured in Deloitte's Technology Fast 500 report.

The study revealed that the firms enjoyed average revenue growth of 850% between 2011 and 2014.

The US has a very strong service culture so make sure your marketing and website are tweaked to make it easy for American consumers and businesses to buy from you.

For further information about trading internationally, visit the HSBC Connections Lounge at the International Festival of Business in Liverpool where an HSBC Trade Specialist will be on hand to answer your questions or call +44 (0)800 78 31 300.

Lines are open from 9am -5pm, Monday to Friday and calls are recorded for security and training purposes.

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